Outdoor fashion brand SPOONYARD unveils its 2024 Fall/Winter collection. This season, the brand draws inspiration from the concept of "Beyond the Edge," with the campaign shot by renowned photographer and art director Ben Benoliel at Boulby Cliffs, located in England, which is the highest cliff on the east coast.
“If you never venture to the edge, you'll never know what lies beyond.”
As the outdoor fashion landscape evolves, SPOONYARD is embracing a new era centered on minimalism and sustainability. The collection marks a distinct departure from the noise of the Gorpcore trend, instead welcoming the serenity of Quiet Outdoor.
The journey to the most remote edges of nature calls for gear that withstands the elements, offering protection and adaptability. This collection anticipates a range of unpredictable weather conditions, encouraging adventurers to adopt a preservation mindset grounded in a "less is more" aesthetic.
The collection prioritizes protection, versatility, and adaptability, featuring an innovative array of high-tech and weather-resistant fabrics. Key materials include waterproof 3-layer fabrics, 3M® recycled Thinsulate insulation, Primeflex®, Solotex®, and quick-release FIDLOCK® fastenings. Thoughtfully designed with multiple 3D pockets, each garment facilitates effortless storage of essentials, ensuring that explorers are always prepared. This season, SPOONYARD launches a signature piece: a 3-in-1 detachable parka that offers five ways to wear it. This jacket transcends mere style; it redefines practical functionality.
At SPOONYARD, protecting animal welfare is not just an initiative; it’s embedded in our brand DNA. We honor and respect the inherent connection between all living beings and acknowledge our responsibility to ensure their well-being. We avoid using materials that cause suffering or harm to animals, such as down feathers and leather. The SPOONYARD Fall/Winter 2024 collection is available now at spoonyard.com and in stores.
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Photography: Ben Benoliel @ 2812 Studio
Model: Feranmi Ayeni
