Outdoor fashion brand SPOONYARD unveils its 2024 AI campaign. Drawing inspiration from the concept of " The Survivalist ".This season, SPOONYARD is thrilled to collaborate with the talented Italian AI Designer, Gianluca Traina, for an innovative AI project. Climate change has emerged as one of the biggest environmental challenges facing the world. Through artificial intelligence technology, SPOONYARD reveals an imaginary world that is a harsh environment affected by climate change. SPOONYARD's AI models are surviving in the ice block in the desert. It’s a warning signal that there may be more unexpected crises in the unknown future.
The world has entered into the era of polycrisis- we are facing more extreme weather patterns
more than ever such as heatwaves, storms, flooding, as well as volatile global affairs. Adapting to abnormal climate changes is a crucial issue today.
The SPOONYARD Spring/Summer 2024
collection showcases a range of features that cater to the needs of the modern adventurer:
Adaptable, packable designs and functionality.
The SPOONYARD Spring/Summer 2024 collection features a Two-tone poplin detachable
sleeves fishing jacket. Instead of buying multiple pieces of clothing for different occasions,
detachable sleeves allow you to transform one outfit into multiple looks.
The SPOONYARD packable side zip pockets woven top designed for your everyday needs with excellent shape retention, quick dry, easy-to-fold, and pack. The SPOONYARD Cordura® cargo tech pants is crafted by water-repellent tech fabric with a detachable pocket with FIDLOCK® magnetic lock, making it convenient to store your esstential items. SPOONYARD create the best solution for
"the survivalist" in just one garment, with modular designs and technology fabrics that can adapt
to different weather and environments.
SPOONYARD takes into consideration the challenges of sustainability in modern design.
SPOONYARD uses different production techniques and materials in practise to design more sustainable clothes that fit our future needs, while also emphasising innovation and the
protection of animals.
The SPOONYARD collection is now available at D-mop Fashion Walk Store. Visit our e-shop Now.
