Charles Jeffrey LOVERBOY AW24 is an ode to Moshkirk. To Scotland. To the rebellious spirits of a revived subculture that lives on strong to this day. It also speaks to the magical, the fables and stories, the absurd, and delivers this in a way that celebrates Charles Jeffrey LOVERBOY in all its playful glory.
It’s post punk and experimental, just like the story of Moshkirk. But upon the sighting of the Boo’ness Monster – the heart-stealing serpent that stalks the cold waters near the village of Moshkirk – this story, and subsequent AW24 collection, becomes whimsical and fantastical, yet simultaneously all too real.
Punk and playfulness combine with classic Edinburgh Suit tailoring adorned with Loverboys most popular knit graphics.
Pinstripe miniskirts shift diagonally across the hips with rivets and buckles, while clashes of anarchic yellow grace zip-up tops, encouraging liveable, wearable, real-life clothing in this fantastical world of Moshkirk.
Mods and punks are embodied through double-breasted coats, stolen from their grannie’s wardrobe and re-fashioned with Charles Jeffrey LOVERBOY signatures.
