Tigran Avetisyan is a Stockholm-based designer with a background in Product design. After graduating from Central Saint Martins in 2012 he was given a LVMH grant to produce his graduate collection. His work is heavily conceptual and explores the nature of fashion garments as marketed commodities. As a result his work is self-reflexive and not without humour, commenting on the ever accelerating speed and greed of the fashion industry. He treats clothing as a product and uses marketing languages to create subversive and thought-provoking collections.
